What is Visceral Factor? How to Check the Human Behavior when Pre-Planned Efforts Fails Just in the Nick of Time on Account of Drives like Hunger and Sex
I read in Hamlet, the world-famous Drama by Shakespeare, that when Judges who were hearing a case were tired. Because the case was prolonged. They had become very late for their lunch. They were feeling greatly hungry. And as you know, three kinds of desires are irresistible. They are: natures call, Hunger and Desire for Sex.
That is what happened here. The Judges gave way to Hunger. They got rid of the case by sentencing the criminal to death. Also I knew that, in Islam, Hunger, Anger and Sex are three determinants of morality. If one keeps to the Golden Mean (Middle Path or Moderation), one is on the moral side. But if one treads the extremes (Of Hunger, anger and sex). On the lower side they will become weak, timid and impotent. BUT on the higher side he will be charged with three accusations. Gluttonous Activity like animal, Brute who tear the prey with great anger and Pig-like having inordinate lust. .
I googled on the topic to see some offshoots or ramifications of the topic. I came to know Visceral Factor.What is Visceral Factor? It is a term used in Economics. It means Automatic Nervous System. It triggers some illogical response, when a person abruptly deviates from his pre-set goal. And thus acting irrationally, come to harm and grief.
WHAT IS VISCERAL FACTOR?
George Loewenstein of Carnegie Mellon University, is a well-known writer on the subject of “What is Visceral Factor?”.Here is what he says in his article entitled “Out of Control: Visceral Influences on Behavior”, as an Introduction of Visceral Factor:
According to him decision theory has been facing a challenge. It was to reconcile the contradictions between visualized goal and one’s behavior. Concerned persons not infrequently behave unexpectedly. They act or react in sheer violation of of their pre-set goals. As if they have lost control over the situation. He attributes this behavior to following factors, that, according to him constitute Visceral Factor:
3. sexual desire,
6. physical pain, and
7. craving for a drug one is addicted to.
DISTINGUISHING FEATURES OF VISCERAL FACTORS
Distinguishing marks of visceral factors are twofold: Firstly, an impulsive move towards a momentary desire for happiness. And secondly, the reduction in the level of desirability of the preset goal. It was following the liking for myriad actions and commodities.
Deviating influence of hunger triggers a desire for sex. Similarly, pain and fear have averting influence. It promotes the withdrawing conduct on the part of a concerned person.
The visceral factor perspective has two Fundamental Assumptions:
1. Out of any proportion, its effect on behavior is experienced. It override all preset goals. But it does not reduce impact of visceral factor.
2. Overall disregarding of Visceral factor on the following scores. First is the underestimating the importance of Visceral Factor. Past or Future encounter of it. Others experiences regarding it.
These two assumptions go a long way to explain a wide spectrum of human behavior covering:
1. impulsivity and self-control,
2. drug addiction,
3. various anomalies concerning sexual behavior,
4. the effect of vividness on decision making
5. certain phenomena relating to motivation and action.
Read Full Article Here: http://heatherlench.com/wp-content/uploads/2008/07/loewenstein.pdf
In another article entitled “PREFERENCES, BEHAVIOR AND WELFARE – Emotions in Economics Theory and Economic Behavior”, George Loewenstein, confidently concludes:
The existence of Visceral factors have not been openly denied by the Economists. Though, conventionally it has been allowed an exit from the ambit of their analyses. Perhaps on account of following two reasons:
A – Impact of Visceral factors is considered transitory and therefore not important.
B – Unpredictability of it including their complexity inexplicable under any formula or Definition..
Loewenstein has tried to prove that both of these assumptions are wrong. He also opined that Visceral Factors have important but under appreciated repercussions for behavior. He is of the view that both determinants and impact on behavior is systematic. It is also amenable to modelling. Affect of low level of visceral factor on behavior goes unnoticed by the Economist. When modeled into economic behavior the effect VF will be measured accurately.Read the full article Here:http://www.cmu.edu/dietrich/sds/docs/loewenstein/emotionsEconTheory.pdf
The Link for “Decisions Are Emotional, not Logical: The Neuroscience behind Decision Making” is here:http://bigthink.com/experts-corner/decisions-are-emotional-not-logical-the-neuroscience-behind-decision-Making:http://www.sciencedirect.com/science/article/pii/S1532046406000451